Become a Better Writer in 10 Easy Steps

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The Pizza Hut Guide to Creating Your Unique Writing Business

Who doesn’t love pizza?

More importantly, who doesn’t love building their own pizza?

I love pizza! And, I prefer to build my own.


A Pizza Hut Supreme pizza.

For starters, I’m a vegetarian. Buying a ‘Meat Lovers’ pizza doesn’t work for me.  However, buying a ‘Veggie Lover’s’ pizza doesn’t work either. I’m not a big fan of red onions on my pizza. And green peppers don’t agree with me. Plus, I prefer a hand-tossed or thin n’ crispy crust to a pan crust. Sometimes, I do have a hankering for the stuffed crust.


Starting a freelance writing or ghost writing business is no different than building your own pizza from Pizza Hut. When you build your own pizza you get to choose everything from the crust to the toppings. It’s the same with building your own freelance writing business. It’s very liberating.

How to create your own freelance writing business like a pizza from Pizza Hut

Building your freelance writing business is like creating your own ooey gooey mouthwatering pizza. You begin with the following ingredients.

The crust: Pizza Hut offers customers a pan, thin n’ crispy, hand-tossed, or stuffed crust. The foundation of a pizza is no different than the foundation of your freelance writing business. Building your business on a shaky foundation is like building your pizza on the wrong crust. For example, you pizza won’t taste great and you won’t be satisfied. If you build your freelance writing business on a cracked and unstable foundation, you won’t be satisfied and neither will your customers.

It takes confidence to start your own business.

How confident are you to start your own freelance writing business?

Do you enjoy marketing? Or, does it make you cringe?

Can you handle being the customer service and bookkeeping department?

Answer these questions before embarking on a freelance writing career.

The sauce and cheese: Pizza hut offers customers a marinara based sauce and Alfredo sauce (Ultimate Cheese Lover’s pizza). The cheese is skim milk mozzarella; at least this is what customers in the U.S. get. You may be able to get cheddar cheese if they have they offer a ‘Taco’ pizza.

The sauce and cheese are your clients…

  • Who is your ideal client?
  • Who is your target audience?
  • What industries would you like to write for?
  • Do you prefer writing for small businesses?
  • How about entrepreneurs?
  • Do you prefer writing for trade magazines?
  • Do you want to focus on consumer publications?
  • Are your clients local, national, global, or all of the above?

If you don’t know who your ideal client is you won’t be able to market to them.

The toppings: When you create your own pizza, you get to choose the toppings you want. When you create your freelance writing business, you get to choose the writing services you want to provide.

Writing services such as…

  • Blogging
  • Copywriting
  • Ghost writing
  • Creative writing
  • Newsletter writing
  • Article writing
  • Travel writing
  • eBooks
  • Academic writing
  • Technical writing
  • Song writing
  • White papers
  • Bios
  • Web content pages
  • Script writing
  • SEO writing
  • Other
  • All of the above

Discover which toppings you want to offer clients. Find out what toppings businesses need right now. You can always branch out if you feel you need to do so. However, if you’re just starting out, you may want to focus on specializing in one or two areas.

So there you have it.

You now know how to create your own, unique freelance writing business, start thinking about creating yours today.

Grab a piece of paper and start brainstorming about your freelance writing business.

Begin with the foundation (crust), followed by your ideal client (sauce and cheese), and finally add your toppings (writing services).

As for me … I’m going to create and order a pizza today.

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