I’ve been testing InBoundWriter for WordPress Plug-In on my writer website, Savvy-Writer.com for a few weeks and have been pleasantly surprised by the plug-in. It’s helped me to strengthen my web content writing. The plug-in forces you to think about your ‘keywords/phrases’ and examine what information people are searching for. Not only does this benefit you, the freelance writer, but more importantly, it benefits your writing clients. It’s a win-win situation! [Read more...]
LinkedIn is a wonderful professional, marketing tool. But some professionals don’t understand the importance of writing a ’personalized’ note with their connection requests. Call it a pet peeve of mine, but I think it’s important NOT to send a generic LinkedIn invitation request. Writers of all people should know better. After all, you’re writers you know how to write.
Whenever I receive a request to connect, I ask myself a few questions:
- Who are you?
- How do I know you?
- Are we in the same groups?
I think it’s important to take the time to write a short note instead of using the verbiage provided to you. As writers, writing a personalized note shouldn’t be a problem. [Read more...]
Writers, how do you use Twitter? Are you using the 80/20 rule? The 80/20 rule is that you provide 80% valuable information to followers (entice new followers) and 20% promoting you and your products and services. Unfortunately, some writers aren’t using Twitter properly or don’t take advantage of it.
Twitter doesn’t have to be a chore … it can be fun!
You don’t have to spend hours trolling your Twitter stream. Check it out in the afternoon as a way to take a break from writing.
Personally, I love Twitter for many reasons such as:
- It helps me to hone my writing skills because I only have 140 characters to use.
- I connect and learn from other writers.
- It’s a great way to find resources for articles, white papers, eBooks, etc.
- It’s fast, easy, and free. [Read more...]
Last week, I received my publicity email from Steve Harrison at Reporter Connection. He included an article that was mind blowing. A best-selling author wrote his new novel on Facebook. He posted daily installments of his book on Facebook and realized people were paying attention. The conversation took off, and he even named characters after some of the participants. He self-published his book after one year; it didn’t fit in with his current genre. Is it crazy that a best-selling author would write his book directly onto Facebook? Some would say, yes. [Read more...]
Freelance writers, there are more than 500 million active Facebook users. Of course, with the 2010 release of The Social Network the number of users has steadily increased. The one drawback to Facebook is that you must choose either a personal or business profile — they are not the same. A personal profile has more options than a business profile which is why most professionals opt for a personal profile page. This may not be a good idea if your family and friends want to “friend” you.
Freelance Writers: How Do You Use Facebook?
What do you do if you have a personal profile page and your family and friends want to friend you? How do you handle it? Do you really need to know everything that’s going on in their lives? Do your potential customers and clients need to know? How about your business and industry associates? What about your co-workers? Using Facebook can be a sticky situation for some professionals. You may not want your family and friends on your Facebook page. If they post offensive material it could scare off potential customers and business partners.
The selling point of Facebook is that professionals and businesses can use it as marketing tool. You can create fan pages which people can “like” and you can advertise on Facebook. Using these tools can help you increase sales and the bottom line. It’s also a great way to network and build a database of potential clients, collaborators, and partners.
If you opt for a personal page, your family, friends, and childhood schoolmates from 20 years ago can find you, and they may want to be your friend. Is this a good idea if you’re trying to build a business? Maybe, maybe not.
Freelance writers, before you join Facebook, ask yourself why are you joining? Is it to keep in touch with family and friends and to find your long lost high school love or is it to build your business? If it’s the latter, you may opt for a business profile page. If you want all the options that come with the personal profile page, gently tell family and friends you’re on Facebook for business reasons. And whatever you do, use Facebook responsibly!